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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/23e3eff4-40ec-48df-a1ae-fa8c57c1f1e5/WaxWingsBrandPresentation-01.png Branding / Graphic Design https://www.plakruslar.com/waxwings-branding daily 0.75 2024-01-15 https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/69c510a4-655a-418e-95b9-910e9023b61f/WWCARDMOCKUP.png Wax Wings Branding https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/90144870-fb43-40d4-b264-6890f2726d87/WaxWingsBrandPresentation-03.png Wax Wings Branding https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/ea07486c-1353-47b1-9c3a-195f6bd16d5c/WAXWINGS-02-01.png Wax Wings Branding After the vectors were made, we played with different iterations between the position of the wings, as well as different orientations of the logo itself. https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/4647ac79-20e7-4b7f-b243-2d6e16030dc9/WAXWINGS-02-02.png Wax Wings Branding - Make it stand out Applying color itself was what solidified the decision between the options. The colors derived from existing brand colors. https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/d6a8a8c3-b77f-4654-9588-68c5050f14ac/WaxWingsBrandPresentation-02.png Wax Wings Branding https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/2e31ef76-e068-4973-874e-0dda278d14e9/WaxWingsBrandPresentation-12.png Wax Wings Branding https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/7f44f87e-4f3c-4117-adce-830119ba7606/sketchideationstwo Wax Wings Branding Began with a series of sketches based on the name. The top four were selected and cleaned up to define the shape. After deliberation, the first two options were chosen and made into vectors. These two were the strongest representation of both “wings” and abstract elegance. https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/dc005807-44ba-431e-beb4-cbaf1362d2c4/WaxWingsBrandPresentation-08.png Wax Wings Branding https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/be7cb962-3aea-447a-8224-12452b52f0d4/wwanatomyofalogo.png Wax Wings Branding - Where It Started: Wax Wings is a consultancy business that helps people make critical decisions in game design. At its core, the interaction between game system and players is paramount to success. Wax Wings defines its work as prudent, ambitious, and influential. Sidney Icarus of Decaying Orbit came to me wanting to create a logo that represented these ideas, and all that the company values. We wanted to ensure that these characteristics were expressed in the logo itself, as well as throughout the brand identity. https://www.plakruslar.com/donutdonuts daily 0.75 2024-01-14 https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/a3db621a-94b9-4b2c-8ff9-390cd5a8f9d2/roundonuts Donuts https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/4c624dbf-af4e-4109-9f74-d3be4e70cb1a/donutbars Donuts https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/57116579-bd1f-4ba9-9370-27c6b9bd4655/Screenshot+2024-01-13+at+8.12.46+PM.png Donuts https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/4744a895-ee2a-47b2-a679-c68d082b55f7/rounddonuts Donuts https://images.squarespace-cdn.com/content/v1/5c196612af20968b09ae6ac7/fc5ce0bb-8bdd-4598-aeaf-b0b9c1fc217b/Screenshot+2024-01-13+at+3.31.25+PM.png Donuts - Make it stand out Whatever it is, the way you tell your story online can make all the difference.